ROLEX SS “TIFFANY DIAL” Long E GMT Master 1968s

In September 1837, Charles Lewis Tiffany opened a small store on Broadway.
From that point, Tiffany & Co. would grow into one of the world’s most recognized jewelry houses.

Yet it is often said that Tiffany’s pursuit extended beyond jewelry—into timepieces.
In 1861, the company established a workshop in Geneva, and by 1874 expanded further, constructing a large-scale watch factory in Cornavin.

At the same time, in New York’s Union Square, Tiffany had already established itself as a long-standing manufacturer.
By the late 1840s, the company began sourcing movements from Patek Philippe, producing high-grade timepieces under its own name.
However, in 1878, Tiffany withdrew from manufacturing to preserve its identity as a jeweler, and sold its factory to Patek Philippe.

With this background, Tiffany maintained a strong position in watch retail, forming partnerships with leading Swiss manufacturers.

Its relationship with Rolex began around the 1950s and continued until 1990.
During this period, watches supplied by Rolex were sold with an additional “TIFFANY & CO.” signature printed on the dial.

Today, such double-signed examples often command higher market values.
As a result, highly accurate reproduction dials have appeared, and in some cases have been sold as original, making the distinction between authentic and non-authentic pieces increasingly difficult.

In Japan, there have also been cases where watches with later-added “TIFFANY & CO.” signatures were accepted for complete service by Rolex Japan, further contributing to the circulation of pieces with uncertain provenance.

In simple terms, Rolex does not verify whether a dial was originally sold through Tiffany.
Following the termination of their partnership in 1990, Rolex avoids any position that could lead to disputes involving Tiffany.

For Rolex, the primary concern is whether the dial itself is a genuine Rolex component, and whether its condition requires replacement during service.
While archival information may exist, it is not publicly disclosed.

Since 2023, with the introduction of NFC cards and announcements regarding NFT integration at Rolex headquarters in Geneva,
the approach to authentication has shifted.
No formal documentation regarding such dial provenance is issued.

This example was fully serviced by Rolex Japan in October 2025.

The dial, a 1968 “long E” Tiffany-signed example with naturally aged hour markers, remains original and was not replaced during service.
The black bezel (post-1975), and the hands have been replaced by Rolex Japan.

The bracelet is a reference 6251H Jubilee with 55 end links.
Dating to approximately 1973–1975—prior to clasp codes—it remains a correct period Rolex bracelet.

The case has been fully refinished by Rolex, resulting in a condition that approaches that of a new piece.

Not about rarity alone—
but about provenance, integrity, and the quiet weight of history.

- wrist size in our picture is 17cm circumference -