{"product_id":"rolex-ss-tiffany-dial-long-e-gmt-master-1868s","title":"ROLEX SS “TIFFANY DIAL” Long E GMT Master 1968s","description":"\u003cp\u003eIn September 1837, Charles Lewis Tiffany opened a small store on Broadway.\u003cbr\u003eFrom that point, Tiffany \u0026amp; Co. would grow into one of the world’s most recognized jewelry houses.\u003c\/p\u003e\n\u003cp\u003eYet it is often said that Tiffany’s pursuit extended beyond jewelry—into timepieces.\u003cbr\u003eIn 1861, the company established a workshop in Geneva, and by 1874 expanded further, constructing a large-scale watch factory in Cornavin.\u003c\/p\u003e\n\u003cp\u003eAt the same time, in New York’s Union Square, Tiffany had already established itself as a long-standing manufacturer.\u003cbr\u003eBy the late 1840s, the company began sourcing movements from Patek Philippe, producing high-grade timepieces under its own name.\u003cbr\u003eHowever, in 1878, Tiffany withdrew from manufacturing to preserve its identity as a jeweler, and sold its factory to Patek Philippe.\u003c\/p\u003e\n\u003cp\u003eWith this background, Tiffany maintained a strong position in watch retail, forming partnerships with leading Swiss manufacturers.\u003c\/p\u003e\n\u003cp\u003eIts relationship with Rolex began around the 1950s and continued until 1990.\u003cbr\u003eDuring this period, watches supplied by Rolex were sold with an additional “TIFFANY \u0026amp; CO.” signature printed on the dial.\u003c\/p\u003e\n\u003cp\u003eToday, such double-signed examples often command higher market values.\u003cbr\u003eAs a result, highly accurate reproduction dials have appeared, and in some cases have been sold as original, making the distinction between authentic and non-authentic pieces increasingly difficult.\u003c\/p\u003e\n\u003cp\u003eIn Japan, there have also been cases where watches with later-added “TIFFANY \u0026amp; CO.” signatures were accepted for complete service by Rolex Japan, further contributing to the circulation of pieces with uncertain provenance.\u003c\/p\u003e\n\u003cp\u003eIn simple terms, Rolex does not verify whether a dial was originally sold through Tiffany.\u003cbr\u003eFollowing the termination of their partnership in 1990, Rolex avoids any position that could lead to disputes involving Tiffany.\u003c\/p\u003e\n\u003cp\u003eFor Rolex, the primary concern is whether the dial itself is a genuine Rolex component, and whether its condition requires replacement during service.\u003cbr\u003eWhile archival information may exist, it is not publicly disclosed.\u003c\/p\u003e\n\u003cp\u003eSince 2023, with the introduction of NFC cards and announcements regarding NFT integration at Rolex headquarters in Geneva,\u003cbr\u003ethe approach to authentication has shifted.\u003cbr\u003eNo formal documentation regarding such dial provenance is issued.\u003c\/p\u003e\n\u003cp\u003eThis example was fully serviced by Rolex Japan in October 2025.\u003c\/p\u003e\n\u003cp\u003eThe dial, a 1968 “long E” Tiffany-signed example with naturally aged hour markers, remains original and was not replaced during service.\u003cbr\u003eThe black bezel (post-1975), and the hands have been replaced by Rolex Japan.\u003c\/p\u003e\n\u003cp\u003eThe bracelet is a reference 6251H Jubilee with 55 end links.\u003cbr\u003eDating to approximately 1973–1975—prior to clasp codes—it remains a correct period Rolex bracelet.\u003c\/p\u003e\n\u003cp\u003eThe case has been fully refinished by Rolex, resulting in a condition that approaches that of a new piece.\u003c\/p\u003e\n\u003cp\u003eNot about rarity alone—\u003cbr\u003ebut about provenance, integrity, and the quiet weight of history.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e- wrist size in our picture is 17cm circumference -\u003c\/strong\u003e\u003c\/p\u003e","brand":"Vintage Rolex Watches","offers":[{"title":"Default Title","offer_id":53252095017267,"sku":null,"price":8800000.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/1076\/0499\/files\/1BCF30FC-B24B-49BF-A6BB-99C2430D4F76.jpg?v=1776672279","url":"https:\/\/principe-prive-epocadoro.com\/products\/rolex-ss-tiffany-dial-long-e-gmt-master-1868s","provider":"PRINCIPE PRIVE - Epoca d'Oro","version":"1.0","type":"link"}