{"product_id":"omega-de-ville-cushion-case-quartz-1977","title":"OMEGA De Ville Cushion Case Quartz 1977","description":"\u003cp\u003eThe De Ville line has represented OMEGA's dress watch philosophy since the late 1960s, and by the mid-1970s had embraced the precision of quartz technology without abandoning its restrained elegance. This example is distinguished by its softly sculpted cushion-shaped case and warm champagne dial.\u003c\/p\u003e\n\n\u003cp\u003eThe gold-plated case measures 34mm across, excluding the crown, with a lug-to-lug span of 40mm that gives the watch a substantial yet balanced presence on the wrist. Its cushion silhouette, tapering smoothly from a faceted bezel toward the case back, is characteristic of Omega's design language from this period.\u003c\/p\u003e\n\n\u003cp\u003eThe champagne dial carries a fine brushed finish and is kept deliberately uncluttered, with slender applied baton markers and matching hands. A quickset date window sits at 3 o'clock, framed by the OMEGA logo, QUARTZ, and DE VILLE signatures in the maker's clean serif type.\u003c\/p\u003e\n\n\u003cp\u003eThe watch is powered by OMEGA's Caliber 1342, one of the brand's earliest in-house quartz movements, fitted with 7 jewels — technology that placed Omega among the first Swiss houses to embrace quartz without compromising the dress-watch proportions the De Ville line was known for.\u003c\/p\u003e\n\n\u003cp\u003eCompleting the watch is a black lizard-embossed aftermarket leather strap, fitted with a gold-tone pin buckle to match the case. At 20mm the lugs remain open to a strap of one's own choosing, fitting comfortably up to an 18.5cm wrist.\u003c\/p\u003e\n\n\u003cp\u003eRestrained, precise, and unmistakably 1970s in spirit, this De Ville embodies the quiet confidence Omega brought to the earliest years of Swiss quartz.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003e- wrist size in our picture is 17cm circumference -\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Vintage OMEGA Watches","offers":[{"title":"Default Title","offer_id":53970588991795,"sku":null,"price":148000.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/1076\/0499\/files\/01-omega-1342.jpg?v=1788167411","url":"https:\/\/principe-prive-epocadoro.com\/products\/omega-de-ville-cushion-case-quartz-1977","provider":"PRINCIPE PRIVE - Epoca d'Oro","version":"1.0","type":"link"}